Oh gosh golly, it gets worse!

Earlier this evening I stumbled across the “Wovel” on Home Depot’s website, while looking for a particular light bulb to replace the 34 watt florescent tube that died in my bathroom. No, it wasn’t in that section of the site – I saw a little promo picture and blurb on the side bar and some sick part of my psyche forced my index finger to depress the mouse button to see what the heck that thing was.

I guess the absurdity of this device has been gnawing at me since I made that post. I just had the urge to Google ‘wovel’ and found not much of interest. So I added a word – ‘stupid’. The first link from ‘wovel stupid‘ got me a blog site of some sort. It’s the comment section that really tickled me.

Embedded in the user comments is two direct postings from the promoters of the Wovel, under the name of Dennis Lee. Posted a few weeks apart, making it seem like ‘he’ had ordered it and received it, the review is nothing more than regurgitated text from their website. Much like the supposed comments on their own website that are failing at appearing genuine – it reads like an industrial product promotion with a few ‘personal’ lines added here and there.

Not only did these people invent what is quite possibly the stupidest device ever, they stoop to posting misinformation on a blog in the face of obvious user apathy to their attempts. On December 25th no less. If I needed any more reason to dislike this device, I need look no further.

However, they do delve further into the realm of marketing to the stupid! (Or is that marketing of the stupid?) Images on their site of the product in use are bad digital edits. The product reviews reek of the same bogus documentation as the rest, and the TIME Magazine supposed endorsement is merely a listing of the product (amongst others) with an invitation to vote.

Quite frankly, I can’t fathom what would keep this device from falling over and hurting you worse than a standard ergonomic shovel in the first place, nor who would want to be caught ‘wovelling’ their driveway in suburbia.

Regardless of any merits this product has (I am skeptical that it actually does have any) it’s buried under such a huge pile of crap and blatant misinformation there is no credibility left. If I hadn’t found this product advertised on Home Depot’s site, I would have assumed it was a hoax.